AmenitizBoost: FAQ 🧐

What is AmenitizBoost?

AmenitizBoost is a digital marketing solution that effortlessly boosts your direct bookings, eliminating the typical risks associated with digital marketing. Unlike traditional marketing solutions that require significant upfront investments, AmenitizBoost takes care of all initial costs, including our expert services. This allows you to enhance your online presence and attract more guests directly to your website.

Our team of digital marketing experts will manage all aspects of your online presence, ensuring optimal performance and visibility across various platforms. The fees are performance-based, meaning you only pay for bookings that AmenitizBoost successfully generates, making it a risk-free solution to boost your bookings and grow your business.

Why do I need digital marketing campaigns?

Digital marketing campaigns are essential for increasing your hotel's visibility and attracting more guests. In a competitive market, effective marketing can differentiate your hotel, fill more rooms, and boost your revenue. Relying heavily on a single channel, such as OTAs, can potentially make your business vulnerable to changes in their policies or commission structures. By diversifying your marketing efforts, you gain greater control over your bookings, pricing strategies and your guests relationship. Our campaigns are designed to target travelers who are more likely to book directly through your website, reducing your dependency on OTAs and increasing your direct bookings.

Why should I have different distribution channels?

Having multiple distribution channels is crucial for our clients because it increases visibility, reaching a wider audience and leading to higher direct booking rates. It also diversifies revenue streams, reducing the risk of relying on a single channel, and provides a competitive advantage by targeting different market segments. This approach makes them more competitive by targeting different types of travellers and allows them to adjust prices based on demand and channel performance. Ultimately, multiple distribution channels drive direct bookings and revenue by boosting visibility, competitiveness, and brand recognition.

What kind of digital marketing strategies are you creating for my business?

Our digital marketing strategies are crafted to boost your property's online visibility and drive direct bookings. Currently, we focus on performance marketing campaigns through Google Ads and Google Hotel Ads, managing everything from keyword optimisation to ad creation and performance analysis to ensure the best ROI. Our roadmap includes expanding to more distribution channels in the near future, such as including more metasearch channels and we will keep you up to date with these developments.

How can I enroll in the AmenitizBoost pilot?

Simply go to our AmenitizBoost enrollment page and click “activate”, accept the terms & conditions and you are enrolled. It’s that easy. Once you have successfully been enrolled you will receive a confirmation email from us within the next 2 business days.

How will I integrate your service with my existing booking system?

Integration is straightforward and requires minimal effort on your part. Simply go to our AmenitizBoost enrollment page and click “activate”, accept the terms & conditions, and we will handle the rest. Your booking system is already integrated with our PMS (Property Management System), ensuring seamless synchronisation. All bookings will be generated directly through your website, maintaining a smooth and consistent guest experience.

Where can I see the bookings I am receiving from AmenitizBoost?

You will receive an email when campaigns have generated your first direct booking through AmenitizBoost. Afterwards, you will be able to track bookings generated in the Performance Page inside of our platform. Once per month you will receive an invoice from Amenitiz, where all bookings generated, revenue and commission will be displayed. Cancelled bookings won't be charged, and thus won't figure on the invoice.

How long will it take to see the results of the campaigns?

You will start seeing results reflected in the Performance Page (revenue, commissions and bookings generated), which will be detailed in your monthly invoice. Furthermore, there will be an AmenitizBoost report, providing you with more detailed insights. The timeline for seeing these results can vary based on factors like campaign start date and market conditions, but you will have clear visibility into the impact through our reporting.

I have been searching my hotel on Google and did not find my ad.

Google search results are tailored to each user's browsing habits and interests, using complex machine learning algorithms. When you search for your own hotel and don't click on the ad, the algorithm may interpret this as a lack of relevance and reduce the frequency of displaying your ad. This is a common phenomenon and does not reflect the actual performance of your campaigns. To accurately assess the visibility and effectiveness of your ads, we use comprehensive analytics tools that provide insights into impressions, click-through rates, and overall campaign performance. Rest assured, your ads are being shown to a broad audience and are optimised for the best possible visibility and engagement. To review insights of your performance, please navigate to your performance page in the Amenitiz platform.

How am I charged?

You are charged a 12% commission (incl. VAT) on the bookings generated by AmenitizBoost campaigns. This commission is only applied to completed bookings, and any cancellations are deducted and refunded to you. There are no upfront costs or hidden fees, making it a risk-free way to increase your direct bookings.

Any additional add ons the customer includes during their stay (e.g. room upgrade at check-in) or City tax, will be exempt from commission today.

You will pay commission at the time of bookings, meaning that commission charges will happen in the month of booking.

There are no hidden costs. We operate on a straightforward 12% commission model, applied only to the bookings we generate. If there are any cancellations, those will be deducted from the total, and you will be refunded accordingly. This ensures you only pay for genuine, completed bookings.

How can I measure the return on investment of this service?

Our 12% commission model allows you to directly measure ROI based on the bookings we generate. Since the investment in campaigns comes from our side, your cost is limited to the commission on successful bookings. This can be compared to the commissions you pay to OTAs and other booking platforms, often providing a more cost-effective solution.

Can I opt out of AmenitizBoost, and how do I do it?

Yes, you can opt out of our AmenitizBoost pilot at any time. If you wish to do so, you can go into your Amenitiz left menu bar and click Marketplace. Look for AmenitizBoost in the search bar and finally press the ‘Deactivate’ button.

Who do I contact if I have further questions about this service or feedback?

We are always available to receive feedback, so please email our Customer Care team via support@amenitiz.com.