One of the biggest concerns hoteliers have when using digital marketing campaigns is the risk of cannibalisation—paying commissions on bookings that would have happened anyway. At AmenitizBoost, we understand this concern and have built a system that ensures only the bookings generated by our campaigns are subject to commission. Here’s how we guarantee fairness and accuracy in attributing bookings.
Understanding the client journey 🛣️
The booking journey for a guest is rarely linear. Travellers often experience several touchpoints—such as researching destinations, comparing hotels, and checking reviews—before finally making a booking. This multi-touch journey can span days or even weeks, making it difficult to determine which marketing effort truly influenced the final decision.
AmenitizBoost takes this into account by tracking all interactions a potential guest has with your marketing campaigns. We use advanced tracking technologies to ensure that any booking attributed to our campaigns accurately reflects the guest's journey, from the moment they click on an ad to the final booking.
Robust tracking and analysis 🔍
At AmenitizBoost, we meticulously track and analyse the source of each booking. Our robust analytics system differentiates between organic direct bookings and those resulting from our marketing efforts. This precise method allows us to attribute bookings accurately, ensuring that you only pay for the bookings our campaigns generate.
Leveraging data for accurate attribution 📊
Attribution in digital marketing is about identifying which touchpoints in a guest’s journey contributed to their final booking decision. At AmenitizBoost, we use advanced tracking systems that follow the potential guest’s entire path—from their first click on an ad to the moment they complete their booking.
We employ a 30-day attribution window, which means that after a guest clicks on one of our ads, we continue to track their interactions with your hotel for up to 30 days. If they make a booking within this period, it is counted as a direct result of our campaign. This window ensures that bookings driven by our marketing efforts are accurately identified and attributed, while those that come from other sources outside this time frame remain commission-free.
Our approach to attribution uses multi-touch analysis, which allows us to understand the complex, multi-step journey that a guest might take before booking. Whether a guest returns to your website through an organic search or re-engages after seeing a paid ad, our system captures every interaction to ensure you only pay for bookings that were directly influenced by AmenitizBoost campaigns. This ensures fairness, transparency, and accurate reporting, giving you complete confidence in the value you’re receiving.
Enhancing organic traffic 📈
Another advantage of running AmenitizBoost campaigns is the positive impact on your organic traffic. Studies show that paid search ads not only generate more bookings but also enhance your overall brand visibility. By having your hotel appear both in paid and organic search results, you’re able to reinforce your brand’s presence, credibility, and appeal to a wider audience.
This synergy between paid and organic traffic often results in more clicks, increased visibility, and ultimately, more bookings. In short, AmenitizBoost campaigns don’t just generate revenue—they also help support your overall digital presence.
A holistic approach 🌐
At AmenitizBoost, we adopt a holistic approach to your hotel’s marketing efforts. We don’t just focus on generating bookings through our campaigns; we aim to boost your entire online presence. By enhancing your visibility and credibility across multiple touchpoints, we help you build a strong foundation for sustained success and revenue growth.
With AmenitizBoost, you have nothing to lose. Our commission system is fair, transparent, and ensures that you only pay for successful bookings that were directly driven by our campaigns. You’re investing in marketing that delivers real, measurable value.
Ready to experience the precision and effectiveness of AmenitizBoost? Let us help you maximise your marketing investment while keeping your bookings protected from unnecessary commissions.
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