What ads do we run at AmenitizBoost? 📲

Reading time: 4 minutes

Stay informed 📚 Click to receive instant updates on this article.

______________________________________________________________________________________________________________________________________

Hello, dear hoteliers! 👋

Running a hospitality business means navigating the ever-evolving landscape of online bookings and competing against giants in the industry. One of the most efficient ways to ensure your property stands out and gets seen by potential guests is through online advertising. That’s exactly where AmenitizBoost comes in! 🚀

AmenitizBoost is designed to handle the complex world of online ads for you. From picking the right channels to optimising campaigns, we ensure your property gets the visibility it deserves, so you can focus on what you do best – running your business.

The AmenitizBoost ad strategy

There are so many channels where your property can appear, and plenty of strategies to build. With AmenitizBoost, we take care of all that heavy lifting for you! Right now, we focus on three key advertising platforms:

1. Google Search ads

When someone searches for accommodations in your area, your property needs to stand out in the search results. Google Search Ads help you do exactly that. These text-based ads appear on the search engine results page (SERP) when someone enters relevant keywords, such as "hotels in [your city]" or "best boutique hotel near me."

Additionally, we use brand term strategies because OTAs and competitors often buy ads using your hotel’s name. With AmenitizBoost, we ensure you're not losing those potential bookings to someone else. This way, your hotel brand stays strong, and guests find you – not the OTAs or competitors.

Our Google Search Ads target potential guests who are actively searching for places to stay, ensuring your property is front and centre in the booking decision process. The goal is simple: drive more traffic to your booking engine, reducing reliance on OTAs.

2. Google Hotel ads

Ever notice those enticing hotel listings that pop up at the top of Google, showing room prices and availability? Google Hotel Ads are shown in various formats: at the top of the search results, in the right-hand column, or even at the bottom of the hotel profile on mobile devices, where users compare OTA prices for specific hotels.

With AmenitizBoost, we ensure your property appears in these listings, providing real-time information on rates and availability.

A key advantage of Google Hotel Ads is the ability for users to compare prices across multiple platforms, including OTAs and your own website. By showing up there, we help you attract bookings and reduce your reliance on commission-heavy platforms.

Note: To run Google Hotel Ads, you need to have a Google My Business Profile. If you don’t have one yet, don’t worry! Check out our guide on setting up a Google My Business Profile.

3. Microsoft ads

While Google is the dominant player, there’s another game in town: Microsoft Ads. These ads target users searching for accommodations on Bing, Yahoo, and their partner networks. This ensures your property reaches a wider audience, tapping into a market that’s often overlooked.

With Microsoft Ads, we help your property appear in front of users who may be browsing elsewhere, increasing your chances of turning those casual lookers into confirmed bookings. By maximising visibility across different platforms, AmenitizBoost helps you reduce dependency on any single channel.

What’s next? Expanding to new platforms ✨

We’re not stopping there! Our product vision includes expanding your advertising reach to other key platforms.

AmenitizBoost is here to make sure your property is seen by the right people, at the right time, across the most important online channels. With a mix of Google Search Ads, Google Hotel Ads and Microsoft Ads, and future plans to expand to other platforms, your property is well-positioned to attract more guests and secure more direct bookings.