A Google Business profile is your property's free public listing on Google Search and Maps. It shows your photos, reviews, opening hours, and a direct link to your Amenitiz website — so guests can find you and book without going through an OTA.
Create your profile to get listed; manage it to keep your information accurate and your visibility high.
Step-by-step guide
1. Search for your business on Google or Google Maps
Type your property's name and city — or the full postal address — into Google or Google Maps.
If it appears: open the existing profile.
If it doesn't: create a new profile from google.com/business.
2. Claim ownership of the profile
On the profile, click Own this business? and verify ownership with a Google account. Google offers verification by phone, email, postcard, or Search Console.
3. Complete your business information
From your Google Business dashboard, fill in:
Website — link to your Amenitiz website.
Contact details — phone number and business hours.
Photos — high-quality images of rooms, amenities, and surroundings.
Property name — the same name used on OTAs and your website.
💡 Tip
Keep your business information consistent across all platforms — it boosts your visibility on Google and improves guest trust.
4. Update your profile regularly
Review your profile every few months and update:
Opening hours and seasonal closures.
Photos, after renovations or new amenities.
Replies to guest reviews and questions.
Important rules
Only the verified owner can edit the website link or reply to reviews.
Use the same property name on Google, OTAs, and your website — Google rewards consistency.
An unmanaged profile risks showing outdated info to guests, hurting your visibility and trust.
FAQs
What if I'm not the verified owner of the profile?
What if I'm not the verified owner of the profile?
You can still suggest edits — like updating the name or address — by clicking Suggest an edit on the profile. You won't be able to add your website or reply to reviews until you claim ownership.
What's the difference between Google Hotel and Google My Business?
What's the difference between Google Hotel and Google My Business?
Google My Business helps you appear in Google Search and Maps with your location, photos, reviews, and contact info — it's your online business card.
Google Hotel Ads displays your rates and availability in hotel-specific results and helps you receive direct bookings from Google.
Think of it this way: My Business shows your profile; Hotel Ads shows your prices and availability.
Can I show my prices on Google from my Google My Business account?
Can I show my prices on Google from my Google My Business account?
No. Google My Business helps your hotel appear in search results, but it doesn't display your prices. To show your rates, activate Google Hotel via Amenitiz. See: The Google Hotel connection.
Do I need a separate Google account for each tool?
Do I need a separate Google account for each tool?
No — you can (and should) manage all your Google tools — Business Profile, Analytics, Google Hotel, Tag Manager — from a single Google account to keep things tidy.
Can Amenitiz help me set up my Google Business Profile?
Can Amenitiz help me set up my Google Business Profile?
Amenitiz doesn't create your profile, but we provide step-by-step instructions (like in this article) to help you set it up correctly. Once live, it can be linked with other tools like Google Hotel.